Your brand. Journey planning built for everyone.
Launch an accessible, needs-based journey planner under your own name, without building or running one yourself.
Aubin’s white-label service gives transport authorities, operators and public bodies a proven journey planner, designed with disabled and neurodivergent travellers, configured for your area and supported by our team.
Years of work, ready for your passengers
Building an accessible journey planner from scratch means routing, live data, accessibility information and years of testing with disabled travellers. Aubin has done that work already.
Live, not a prototype
Aubin has been publicly available on iOS, Android and the web since March 2025, running on a GB-wide journey planning platform.
Accessibility built in
Shaped since 2017 with autistic and disabled travellers. Accessibility is how the product is designed, not a feature added at the end.
Your relationship, your brand
Passengers see your name and your services. We run the technology in the background so your team can focus on them.
What’s included
A complete, supported service, not a code drop.
How it looks and what it covers
- Your app name, logo and colours
- Listings on the App Store and Google Play under your name, plus a web version
- The area, modes and services it covers
- Your own data feeds alongside our GB-wide data
- Local content, such as station information and contact details
- Which features are switched on for your passengers
The platform behind it
- Journey planning on OpenTripPlanner with a GB-wide dataset
- Live rail and bus data, kept up to date
- UK hosting with service level agreements
- App updates, maintenance and app store releases
- Security, with Cyber Essentials certification
- Support for your team throughout the contract
What your passengers get
Every feature in the Aubin app, presented under your brand.
Journeys planned around the person
- Travel preferences for walking speed, changes and interchange time
- Routes ranked by how well they match those preferences
- Live lift status, level boarding and on-board toilet information
- Personalised disruption alerts with alternative routes
Support when it’s needed
- A customisable digital autism card to show staff
- Text to speech and colour settings
- Calming tools for overwhelming moments
- One-tap contact with a parent, carer or friend
- “Get me home” replanning
Three ways to use it
Start with the option that fits, and change as your needs grow.
Your own journey planner app
The full Aubin experience as your app on iOS, Android and the web, for your residents or passengers.
Inside your existing services
Use the Aubin Open Platform to add accessible journey planning to an app or website you already run.
Branded Travel Training
Aubin Travel Training under your council’s name, for trainers, learners and families. Find out more.
How it works
A clear path from first conversation to launch.
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Discover
We agree your goals, the area and passengers you serve, and how success will be measured.
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Configure
We set up your brand, data feeds, coverage and features, and prepare your app store listings.
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Test
We test with your passengers, including disabled and neurodivergent travellers, and refine before launch.
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Launch and support
We launch, host and maintain the service, with regular reviews and updates.
UK-hosted
Hosted in the UK with service level agreements.
Secure
Cyber Essentials certified and ICO registered.
Easy to buy
Public bodies can buy through the G-Cloud 15 framework.
Questions
How much does it cost?
White labelling is licensed annually, sized to your area, number of passengers and the features you need. Get in touch and we will prepare a proposal.
Can we use our own data?
Yes. Aubin works with standard GTFS and GTFS-RT transit feeds alongside our GB-wide rail and bus data, and we can add local information such as station facilities.
Who owns the passenger relationship and data?
Your passengers use your app under your name. How their data is handled, stored and reported is agreed with you and set out in a data processing agreement, in line with UK GDPR.
How long does it take to launch?
It depends on the scope, the data involved and app store review times. We agree a plan and timetable with you at the discovery stage.
Can we start with a pilot?
Yes. Many organisations start with a focused pilot in one area or with one group of passengers, then expand.
Can we buy through a framework?
Aubin MaaS Limited is an approved supplier on the Crown Commercial Service G-Cloud 15 framework.
See Aubin in your colours
Tell us about your area and your passengers. We will show you how a white-label Aubin would work for you.
hello@aubin.app
